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EMPIRE BOARD OF REALTISTS
Founded in 1939, E,pire Board of Realtists is one of the oldest Black real estate trade organizations in the United States, with a rich history of breaking barriers and creating pathways to homeownership.

Case overview

At DASH Coordinating & Marketing, LLC, we are proud to be the strategic partner and full-service production team behind the Empire Gala — a prestigious celebration of legacy, leadership, and community impact spanning over eight decades. The gala is more than an event — it’s a cultural moment, a philanthropic force, and a branded experience designed to elevate purpose, people, and partnerships.

Involvement

From conceptualization through installation, DASH oversaw the entire creative and production process for the gala event — elevating the space at the CNN Center to a elegant display, worthy of the nature of the event.

 

Full Scale Event Production

From concept to curtain, DASH leads every logistical and creative element of the Empire Gala:

  • Strategic event planning & timeline architecture
  • Vendor sourcing, contracting & coordination
  • On-site production leadership & execution
  • Sponsor engagement and experience design
  • Guest flow and programming direction
  • Red carpet and media staging support

Our production team ensures that moments feel seamless — while every technical detail feels effortless.

Our Approach

  • Marketing & Public Engagement

We amplify impact beyond the ballroom:

  • Integrated digital marketing campaigns
  • Social media strategy, content creation, and community engagement
  • Targeted advertising to expand reach and participation
  • Public relations support to highlight honorees, partners, and cultural relevance
  • Every campaign is crafted to connect audiences to the mission — not just the moment.
  • Custom Website & Digital Experience

The Empire Gala digital front door — EmpireGala.com — was designed and built to reflect prestige and purpose. Key features include:

  • Modern, responsive web design optimized for turnout and engagement
  • User journeys tailored for attendees, sponsors, and media
  • Integrated registration and partner pages
  • Touchpoints that convert curiosity into action
  • This site is engineered not just to inform — but to inspire.
  • Audiovisual & Multimedia Production

Behind every keynote, honoree walk-on, and performance is a suite of AV and media services we provided:

  • Lighting and sound design tailored to live and hybrid audiences
  • Video production, editing, and live feed support
  • Projection, branding walls, and stage visualization
  • Professional event photography and highlight reels
  • We make every moment picture-perfect and broadcast-ready.
  • Branding & Creative Identity

DASH developed a cohesive visual language and creative voice for the Empire Gala that:

  • Honors tradition while feeling bold and modern
  • Elevates honorees and sponsors with cinematic graphics
  • Ensures consistency across signage, collateral, and digital spaces

the results

  • Strong Attendance: A turnout of 500+ sponsors and members, affirming event relevance and appeal.

  • Local Engagement: Esteemed guests and professionals participated in activities, entertainment, and shared memorable experiences.

  • Brand Building: Positioned Empire Board of Realtists as a forward thinking organization.